Companies creating their own Web Series content

I have just read a post of at the Web Series Network about yet another company that is getting it!  What I mean by getting it is that they finally understand that people want to get to know them on a more personal level, they want to see more of who the company is and be able to identify with them on a humaan level.  The idea that you can put out an ad, or create a video about your product or service and have that sit on the internet and expect people to come rushing through the door to buy your product is over.  When I saw that Hugo Boss was now diving into creating web series content (www.youtube.com/hugobosstv)  I was excited.

I am a huge fan of this concept if you haven’t guessed that, so I challenge any company or organization with a marketing budget to look into marketing through niche content creation that is focused on identifying with your audience.  Once you have done the research then contact me… we will make it happen!

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2 Responses to “Companies creating their own Web Series content”

  1. Justin March 19, 2012 at 3:59 pm #

    Hi Thaddeus,

    First.. Kudos to you on your dedication to your craft and industry! Whereas I’ve never had the opportunity to serve as an EMT, your documentary Level Zero was very enriching.

    I feel that the web, and the world, thankfully is moving in an entirely new direction when it comes to doing business and attracting users to the right content. Traditional marketing no longer works on the Internet. Inbound visitors have Google at their fingertips, and the power to find what they need by sifting through all the garbage.

    I’m curious to see more CEOs (maybe even some Wall Streeters) and business owners taking to the web to give their organization a more trusting, “human” element.

    Cheers!
    Justin

    • Thaddeus Setla March 26, 2012 at 11:45 am #

      Thank you and it is easy to want to create content if you are passionate about the subject.  In the coming years I hope to truly make a difference in helping the public better understand how we as first responders can improve healthcare by giving us more options in the field.